Every site needs a basic purpose--goals that will drive your team, focus your site, and eventually attract your users. Articulating your goals is a significant task and one that can seem overwhelming. These questions will help to focus your team.
Why do you want a website?
premier portal - create online community
advertising brochure- promote company or product brand or image thru design
electronic brochure- provide current or potential customers with general information
lead generator - acquisition of new leads or customers through the website
ecommerce- sell products/services
online information source- provides in-depth information to clients
What do you want to accomplish with this site?
resource for your market by providing all of the information, entertainment, and product reviews
online community where members can meet and talk with each other
save time and money by providing comprehensive source of information for potential clients
provide information on services, frequently asked questions (FAQs), forms
sign up user for a newsletter
generate new sources of revenue
How will users locate your website
search engines
media advertising
company referral
referrals from other agencies /companies
word of mouth/viral marketing
What do you want your users to accomplish with this site?
learn about product/services
view portfolio of company’s work
view testimonials of quality of company’s work
interact with your staff
share ideas with members
find the products they're looking for from the companies they respect
What will keep a user on your site?
engaging and in-depth content/video
tips
active message boards/blog
products and reviews
What will encourage a user to return?
regularly updated content (news, daily photos, and tips)
active message boards/blog
reviews of products, and interviews with personalities in the community
